（一）
Arthur Brisbane写十条指南，指引在职新闻记者《怎一名更色的记者》（How to Be a Better Reporter）。指南一条求记者清楚，写简明（see a thing clearly and describe it simply）。二条求记者记请不公司律师买一份报纸的众：报人忠於贫穷读者，律师忠於富裕顾客，有些报老闆忘了一点，一富有就忘了贫穷的滋味（Keep in mind the great crowd that ot afford to hire a corporation lawyer, but afford a three-t neer. Every neer mao his poorest reader the loyalty that a great lawyer owes to his richest t. Some neer owners fet that, especially after they bee rich, and no longer remember how it feels to be poor）.三条提醒记者写稿让读者读历历亲眼目睹（Write so that the reader will say, "I feel as though I had actually SEEN what the neer describes"）。四条说採访不忘拍照；一张照片胜写一千字，况且是影象的代（Iing, don''t fet t back PICTURES. One good picture tells more than a thousand words, and this is the picture age）。五条劝记者写浅白简明的文字。不怕重同一字、同一词：切忌忽“马”忽“骏”，忽“狗”忽“犬”，忽“老鼠”忽“耗子”（Don''t be afraid to use the same word twice. Don''t write "horse", then "equine", or "dog", then "e", or "rat", then "rodent"）。忌写花哨文章。文字越简明越有力。的风格是最的风格（Avoid fancy writing. The most powerful words are simplest.）。文字最写读众听悦耳，忌拟声词（Make your writing striking, and musical, if you . don''t try for onomatopoeia）。
（二）
六条鼓励记者养脑养身。报人博读群书暴饮暴食。职业拳师不靠十年前吃的牛扒打赢今日的手。报人二十年前的思救不了近火。读。吸收新知（Feed your mind as you feed your body, EVERY day. Feed your body less, and your mind more, if you want to be a good neer man. A prizefighter ''t fight on the beefsteak he ate ten years ago. Neer men ''t do good work oHINKING of twenty years ago. READ AND THINK. Keep your mind open to new ideas）。呕沥血。炼石补。记者不热衷工，读者反应必冷（Write with difficulty. "Work,as nature works,in fire." was Dante''s advice quoted by D Annunzip. If you do not burn as you work, readers will be cold as they read）。七条劝记者读佳，一生读莎翁。莎翁是太平洋，其他文品是五湖（Read as much as you of the best writers, and read Shakepeare all through life. pared to the rest of literature, he is like the Pacific O pared to the of Great Lakes）。八条依记者读书，读前人信仰与蹟。读经典名着。读古书，古人的写技巧。九条说更必读的名，回头重读莎翁。十条教记者删改润饰己的原稿：删掉“非常”；尽量删掉形容词。记住法国人的至理名言：“形容词是名词的敌人”（Learn to edit your copy. Strike out "very" always. Strike out most of your adjectives, remembering the wise Fren''s remark: "The adjective is the enemy of the noun."）。